Stand Up To Cancer® (SU2C) announced today the launch of a new public service campaign in collaboration with digital health company Rally Health, Inc. to encourage individuals to take steps to reduce their cancer risk. Titled “Make the Healthy Call,” the campaign features celebrated sportscasters in a series of public service announcements (PSAs) encouraging people to make healthy choices to reduce their risk of developing cancer.

The “Make the Healthy Call” campaign kicked off on Sept. 8 with broadcast, print and digital PSAs featuring CBS’ James Brown and Bill Cowher, as well as digital and print PSAs featuring TNT’s Charles Barkley and Ernie Johnson, with additional PSAs to follow in 2021. In addition to highlighting everyday ways to reduce cancer risk, the campaign drives the public to TakeAHealthyStand.org to take a pledge to get screened for cancer. When taking the online pledge, users are provided with a personalized list of screenings, such as cervical or colon cancer screening, as well as preventive care options and tips for healthy living.

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Read more: Stand Up To Cancer and Rally Health Announce New Campaign